As Waterloo Region’s newest electricity distributor and the seventh largest in the province, we wanted a powerful public introduction to Enova.
This meant a comprehensive communications strategy targeting all customers to let them know that Kitchener-Wilmot Hydro and Waterloo North Hydro were now Enova Power Corp.
Email & Personalized Communications
On our first day of operations, we launched a fully-functional corporate website to replace the legacy utility websites and reinforce the message that the utilities had merged and were now Enova Power Corp. Visitors were greeted with a banner that announced the merger and linked to the official media release. The new site provides a seamless user experience, allowing customers to easily find the forms, rate information and account management tools they need. 19,000 users visited the site in the first two weeks it was live, helping keep calls to the call centres down.
Enova also launched new social media channels to educate customers on the new organization and provide updates on safety, outage preparedness, account management tools and more. Each social media channel grew steadily and gained more followers each month following the public launch.
Email and Personalized Communication
The utility also used email and online messaging to introduce Enova to customers, industry groups and community organizations. More than 75,000 residential customers received the fall quarterly eBlast, which included safety tips, an overview of Enova’s corporate values and energy efficiency tips. Shortly after the launch. we used full-page advertorials to introduce the organization to the Greater Kitchener-Waterloo Chamber of Commerce and the Electricity Distributors Association. Customer and community outreach through email and more traditional tools will continue in 2023 as the new utility continues to build trust and brand recognition with its customers.
website pageviews within three months of launch
Open Rate for the first residential quarterly newsletter
Twitter followers by end of 2022
Google Search ranking for Enova Power within three months of launching
traditional media hits from brand unveiling media event.
social media hits generated from the brand unveiling media event.