Building Trust through Communication

Leveraging our relationship with Wilfrid Laurier University, we offered a class of business students an opportunity to review our social media presence and provide suggestions to strengthen our online brand. The feedback received informed our revamped social media strategy. Our new focus on tone and branding led to a notable 68 per cent increase in social media followers.

Our communications team combined traditional methods of communication like bill inserts, quarterly eBlasts to residential, small business, and large business customers, radio ads, and print ads with new approaches, including digital ads and podcast advertising, to educate customers on safety, account information, corporate news and initiatives.

Building a values-based culture is part of our Strategic Plan, and internal communication is increasingly important in building Enova’s culture. We eliminate communication barriers between inside and away-from-desk employees by introducing Enovacast, a twice-monthly podcast-style audio update available through mobile devices. We continuously updated and improved Enovanet, our corporate intranet and held quarterly all-employee Town Hall meetings to provide important updates and dispel rumours and misinformation across the organization.